common misconceptions about carpet cleaning

Common misconceptions about carpet cleaning.

"How often should I have my carpets cleaned?" This is one of the most asked questions. What do you think? Every few months? Once a year? Once every two years? Only when absolutely necessary? Well, let's examine what's behind the question itself.

I've found that a person that asks this question usually has underlying concerns. Many times these are based on misconceptions.

Misconception #1 - Cleaning your carpets wears them out faster.
False. Wear in carpet does not come from any type of cleaning but actually from a LACK of cleaning. Soil is constantly being deposited in your carpet. This has a bad effect when it is walked on, much like sandpaper would have. You need to remove the soil, grit, sand, oil, etc. Vacuuming the carpets is a good start and is vital to long-term care. But you need to 'wash' out the deeper soil and especially the oils. Think about an oily spot on your counter. Doesn't everything stick to it? The same thing happens on your carpet. Sand, grit, and other things readily stick to it causing further wear. You have to have it cleaned!

Misconception #2 - Once you clean your carpets they get dirtier faster.
False. This misconception comes from the days when you literally 'shampooed' your carpet. You soaped up your carpet, scrubbed it, and left it. It looked great for a while, but what do you think all that soap did? It attracted dirt. Time to scrub it again with more soap, and more dirt was attracted even faster. Do you see an issue? Today's methods are far better. Hot-water extraction leaves very little detergent in the carpets. They will not resoil faster based on the cleaning.
Now it has to be said that cleaning can affect the factory protection. You need to replace this with Scotchgard protection. Often, though, the cleaning exposes the wear the carpet has endured. Worn carpet soils faster. Also, once clean, we are often sensitized to any soiling and it can appear that the carpet is soiling faster.

Misconception #3 - They don't look dirty.
False. Carpets should be cleaned before they look dirty. When they look dirty, it is gone too far; damage is being done to the carpets and wear patterns are setting in. Remember, your carpets have depth. Soil does not stay on top for long. Where does it go? It works it's way down into the carpet. Perhaps, out of sight, out of mind; but, it's still there.

Sometimes, people using a combination of these misconceptions allow years, even a decade or more before cleaning their carpet. They are often quite surprised, even shocked, at the difference a cleaning makes. Don't let it go this far. Regularly vacuum your carpet and have it cleaned professionally.

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