this is a great article by Kevin loomes he really knows his stuff
PAY ONCE , PAY TWICE
So what on earth am I talking about - what does this pay once, pay twice mean? Well it's an expression commonly used when someone tries to cut corners. Let me explain.
We all want a great deal right? - yes! But sometimes actively seeking out the cheapest quotation for a service that we believe will be the exactly the same as a more expensive option, can (and usually does) lead to all sorts of issues. In this industry it's actually quite common for someone to hire a cheap clean, because seeing the word 'carpet cleaning' convinces them that no matter where they go - it must be the same service wherever they go. Of course this is ridiculous but some people are convinced of this.
What happens is that after the customer/client has been very disappointed with the service (because they have gone for the cheapest option), they fall in to despair and then seek out a 'proper' professional company to re-clean the carpets (or upholstery etc) to a standard they thought they were going to get originally!
So you can see, that after paying for a cheap clean, they then have to pay AGAIN for it to be done properly/correctly. This is where the term 'Pay Once, Pay Twice' comes in because this is exactly what has just happened. So by trying to cut corners on cost, has actually cost MORE than if they went to a proper company in the first place.
It's a tough lesson to learn, but there is always an expression that overrides all expressions and that is 'You Get What You Pay For'. So don't waste more money that you need to - get it done right in the first place!
At Cleanbright we could not agree more, the amount of times our new clients are amazed by the time and effort we put in to get their carpets cleaned compared to previous less than professonal cleaners , why waste your hard earned money
www.cleanbrightcarpet.eu the Dublin carpet cleaner